Taylor Swift and her fans are such a phenomenon, this KU professor is studying them


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Earlier this month Brian Donovan, a sociology professor at the University of Kansas, made a TikTok to recruit people for his study of Taylor Swift fans. He couldn’t offer them money but promised “we’ll have a good conversation.”

He expected maybe 20 email responses. He got over 2,000 in just a few days.

He unleashed the Swifties.

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