Can’t ‘Shake It Off’? University of Kansas class will explore Taylor Swift’s popularity


Nomin Ujiyediin, Hannah Cole, Steve Kraske

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Like many “Swifties,” University of Kansas sociology professor Brian Donovan first became a Taylor Swift fan in 2013, upon the release of her album “1989.”

His love of Swift eventually inspired his research. This month, Donovan posted a TikTok video asking to interview Swift fans about how fandom influences identity, social dynamics and happiness. He thought he would get maybe a dozen responses. Instead, he got 1,500 in the first 24 hours.

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